PROJECT / 2025
Namaku Brandku
Brand Identity & Website Development
Overview
Namaku Brandku (founded by international hospitality leader & strategist Jeffrey Wibisono V.) is an executive advisory consultancy and learning academy for hospitality, tourism, and service-based industries. Centered on the philosophy "The Living Brand"—combining leadership execution, personal identity, and Javanese wisdom (n-JAWA-ni)—Namaku Brandku needed a complete brand visual refresh through a brand-new Logo Design and a modern Website Design.
Scope of Work
- Brand Identity & Logo Design: Crafting a new visual symbol that captures authority, wisdom, and character—embodying the core ethos "Your name is your brand, your brand is your legacy".
- Website UI/UX & Web Design (namakubrandku.com): Designing and building an authoritative, intuitive digital platform to highlight executive advisory, academy workshops, book publications, and social legacy initiatives.
Approach
Symbolizing a Living Philosophy: The logo needed to avoid generic corporate tropes and instead reflect personal integrity, quiet authority, and timeless leadership.
Complex Ecosystem Integration: The website design had to seamlessly organize multiple revenue and engagement streams—Advisory, Academy Programs (Brand Camp, Edupreneur Series), Book Releases, and the #1%ForLegacy social movement—without overwhelming executive users.
B2B Executive Conversion: Creating a digital UI/UX path that instills immediate trust and translates site visits into direct corporate inquiries.
Deliverables
- Memorable Brand Mark: A distinctive logo that encapsulates The Living Brand concept and unifies all sub-brands under one strong visual identity.
- High-Trust Digital Platform: A sleek website that reinforces Jeffrey Wibisono V.'s position as a top-tier hospitality strategist and thought leader.
- Optimized Lead Generation: An intuitive user flow that simplifies B2B inquiries for workshops, keynotes, and executive consulting.